Idaho in the News

Idaho in the News

  • Idaho Ski Area Visits Top 2M Annually Since 2020

    KELLOGG, Idaho (Dec. 15, 2025) — Skier visits at Idaho ski resorts have exceeded 2.0 million annually since winter 2020-21 — including an all-time record 2.5 million during the 2022-23 ski season — according to an economic impact report Ski Idaho commissioned from Boulder, Colo.-based research firm RRC. Skier visits also reached 2.4 million during…

  • Visit Idaho’s The 3100™ Up For Recognition At Multiple Film Festivals

    BOISE, Idaho (November 25, 2025)—Visit Idaho’s The 3100™ film project is offto an impressive start, earning seven film festival acceptances in its early run, with more festival selections anticipated soon. “The 3100” gives viewers an inside look at the energy, beauty, and cultural significance of Idaho’s whitewater rivers and offers a glimpse into the people…

  • Idaho’s Historic Highway Markers Get a Modern Makeover

    BOISE, Idaho (August 14, 2025)— Travelers along Idaho’s roads and scenic byways will soon see the first of the new Idaho Historic Highway Markers. These refreshed signs combine storytelling with modern technology, offering visitors a more immersive experience and a stronger connection to the communities they pass through.  The initiative combines two projects across three…

  • Idaho Travel Council Announces Annual Grant Awards

    BOISE, Idaho (August 4, 2025)—During its meeting held in Hailey last week, the Idaho Travel Council (ITC) granted $10,827,925.27 in tourism marketing funding to non-profit organizations across the state through the Idaho Regional Travel and Convention Grant Program. This is largest amount awarded to-date in the history of the program. Eligible award recipients include non-profit…

  • State Seeks Nominees for Recreation and Tourism Award

    BOISE, Idaho (July 8, 2025)—Nominations are now open for an award recognizing outstanding lifetime achievement in the fields of Idaho recreation and tourism. Idaho Governor Brad Little will select and recognize a nominated individual who has made significant contributions to developing, managing or conserving Idaho’s recreation resources, or developing, managing or promoting tourism in Idaho.…

  • Visit Idaho Launches Documentary & Docuseries Showcasing the State’s 3,100 Miles of Navigable Whitewater Rivers

    BOISE, Idaho (April 23, 2025)—With more navigable whitewater miles than any other state in the Lower 48, Visit Idaho is making waves with the announcement of “The 3100”—a new feature-length documentary and six-part docuseries. The film project gives viewers a front-row seat to the power, beauty, cultural significance and transformative qualities of the rivers while…