The Power of Idaho Tourism

Partnering with local communities and tourism leaders, we champion Idaho as a destination that balances economic vitality with cultural richness and natural preservation. Together, we honor the landscapes, traditions and vibrant communities that make Idaho truly unforgettable.

The Power of Idaho Tourism celebrates the tourism industry while serving as a hub for the latest news, insights and resources you need to stay informed and connected.

2023 Idaho Economic Impact

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$5.8B
Travel Spending

2.2% increase YOY

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55,360
Idaho Jobs

4.7% increase YOY

An illustrated icon showing three house-shaped bars, increasing increasing in height from left to right. And above them, an upward-pointing arrow signifying growth and a coin with a dollar sign above the third bar.

$1.8B
Travel Earnings

9.3% increase YOY

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$438.6M
Tax Revenue

5.5% increase YOY

Read Full Report

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Enlighten

Idaho’s tourism industry is powered by dedicated individuals and organizations working behind the scenes. Meet the partners and visionaries driving this success and learn how their efforts positively contribute to the state’s economic growth.

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Educate

Get the information and resources you need to support your role in Idaho’s tourism industry.

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Engage

Explore the creative strategies and campaigns that bring Idaho’s tourism industry to life. From domestic initiatives to global outreach, Visit Idaho’s marketing efforts showcase the state’s diverse destinations, stories and experiences.

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Empower

Discover programs and tools that inspire businesses, communities and individuals to champion sustainable travel practices and care for Idaho’s natural treasures.

Upcoming Events

Northwest Community Development Institute

July 21–25, 2025 | The Riverside Hotel | Garden City, ID
More information to come.

Jul 21–Jul 25

Idaho Travel Council Meeting

July 30–31, 2025 | 9 a.m.–5 p.m. MT | Location TBD

Jul 30–Jul 31

ESTO 2025

August 17–19, 2025 | Phoenix, AZ
Learn More (Registration opens in spring)

Aug 17–Aug 19

View All Events

Recent News

Visit Idaho Launches Documentary & Docuseries Showcasing the State’s 3,100 Miles of Navigable Whitewater Rivers

April 23, 2025
Idaho Travel Council Announces February Special Meeting

February 24, 2025
Idaho Commerce Opens 2025 Application for the Idaho Regional Travel & Convention Grant Program

February 3, 2025
Governor Little Appoints New Member to Idaho Travel Council

January 21, 2025

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Never Miss a Beat with Travel Pulse

Stay informed on Idaho’s tourism industry with news and updates delivered to your inbox monthly.

Contact Idaho Tourism

700 West State Street
P.O. Box 83720
Boise, ID 83720-0093

info@visitidaho.org

Phone: (208) 334-2470
Toll free: (800) 847-4843
Fax: (208) 334-2631