Idaho Tourism Advocacy

The Power of Idaho Tourism

Partnering with local communities and tourism leaders, we champion Idaho as a destination that balances economic vitality with cultural richness and natural preservation. Together, we honor the landscapes, traditions and vibrant communities that make Idaho truly unforgettable.

The Power of Idaho Tourism celebrates the tourism industry while serving as a hub for the latest news, insights and resources you need to stay informed and connected.

An illustrated icon of a stack of coins in front of a bag with a dollar sign on it.
An illustrated icon of a magnifying glass over a person's figure.
An illustrated icon showing three house-shaped bars, increasing increasing in height from left to right. And above them, an upward-pointing arrow signifying growth and a coin with a dollar sign above the third bar.
An illustrated icon of a partial building structure, and beneath it, a dollar sign.

Region 3 Tourism Talk

March 5, 2026 | 1:00 p.m.–5:00 p.m. MT
Nampa Chamber of Commerce
323 11th Ave S, Nampa, ID 83651

Mar 5

Region 5 & 6 Tourism Talk

March 11, 2026 | 9:00 a.m.–1:00 p.m. MT
Hampton Inn Idaho Falls–Airport
645 Lindsay Blvd, Idaho Falls, ID 83402

Mar 11

Region 4 Tourism Talk

March 12, 2026 | 9:00 a.m.–1:00 p.m. MT
Best Western Burley Inn
800 N Overland Ave, Burley, ID 83318

Mar 12
An RV en route to Alice Lake, navigating a road lined with trees with fall foliage and a series of mountains in the background.

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A river winding through the rugged canyons of Jawbridge River Recreation Area.