Idaho in the News

Idaho in the News

  • Idaho Falls to Host 31st Annual International Tourism Tradeshow Event

    Cheyenne, WY (Jan. 16, 2026)—Idaho Falls, Idaho, has been named as the host location for the 2027 International Roundup® (IRU) tourism tradeshow. With dates set for April 20-23, 2027, the event will bring international travel planners and tour operators from seven overseas markets who specialize in selling customized travel itineraries through the four-state region of…

  • 2026 Official Idaho Travel Guide Inspires, Helps Travelers Plan Trips

    BOISE, Idaho (Jan. 5, 2026)—Visit Idaho has released its 2026 Official Idaho Travel Guide, a visually rich, story-driven publication spotlighting the natural beauty and diverse experiences across the state. Blending immersive storytelling with practical planning tips, the guide is designed to inspire first-time visitors, returning travelers and Idahoans. Inside, readers will find maps, trip ideas…

  • Idaho Ski Area Visits Top 2M Annually Since 2020

    KELLOGG, Idaho (Dec. 15, 2025)—Skier visits at Idaho ski resorts have exceeded 2.0 million annually since winter 2020-21 — including an all-time record 2.5 million during the 2022-23 ski season — according to an economic impact report Ski Idaho commissioned from Boulder, Colo.-based research firm RRC. Skier visits also reached 2.4 million during winter 2024-25,…

  • Visit Idaho’s The 3100™ Up For Recognition At Multiple Film Festivals

    BOISE, Idaho (Nov. 25, 2025)—Visit Idaho’s The 3100™ film project is offto an impressive start, earning seven film festival acceptances in its early run, with more festival selections anticipated soon. “The 3100” gives viewers an inside look at the energy, beauty, and cultural significance of Idaho’s whitewater rivers and offers a glimpse into the people…

  • Idaho’s Historic Highway Markers Get a Modern Makeover

    BOISE, Idaho (Aug. 14, 2025)—Travelers along Idaho’s roads and scenic byways will soon see the first of the new Idaho Historic Highway Markers. These refreshed signs combine storytelling with modern technology, offering visitors a more immersive experience and a stronger connection to the communities they pass through.  The initiative combines two projects across three state…

  • Idaho Travel Council Announces Annual Grant Awards

    BOISE, Idaho (Aug. 4, 2025)—During its meeting held in Hailey last week, the Idaho Travel Council (ITC) granted $10,827,925.27 in tourism marketing funding to non-profit organizations across the state through the Idaho Regional Travel and Convention Grant Program. This is largest amount awarded to-date in the history of the program. Eligible award recipients include non-profit…