Illuminating The Idaho Travel Experience
Explore the creative strategies and campaigns that bring Idaho’s tourism industry to life. From domestic initiatives to global outreach, Visit Idaho’s marketing efforts showcase the state’s diverse destinations, stories and experiences.
Visit Idaho Advertising Campaigns
Beyond Words
Beyond Words is an award-winning, evergreen campaign designed to reveal the extraordinary multisensory travel opportunities offered within Idaho. We, alongside our agency partners at Madden Media and Red Sky Public Relations, recognize that the memorable moments of a trip are often defined by the emotional reactions and personal connections that travelers develop with a destination.
Beyond Known Destinations
Idaho is committed to showcasing the entire state, from its well-loved landmarks to the small towns and tucked-away treasures that define its character. The Beyond Known Destinations campaign celebrates these hidden gems, encouraging travelers to navigate every corner of Idaho for an authentic and unforgettable experience.
International Marketing
Idaho is proud to be a part of the Great American West (GAW), an international tourism cooperative in collaboration with the states of Wyoming, North Dakota and South Dakota. Together, GAW promotes the beauty, culture and adventure of this region to international markets with a strong interest in Western destinations.
To learn more about international marketing opportunities, contact Katie Pegan.
Who Does The GAW Market To?
Through cooperative marketing campaigns, media relations and trade events, GAW tells a unified story about the American West and highlights themes that resonate with these audiences, including Western spirit, expansive landscapes and cultural experiences.
Visit Idaho also partners with BrandUSA to extend its reach into Canadian markets. These partnerships emphasize access to Idaho’s natural beauty and family-friendly activities, encouraging Canadian travelers to explore the state’s many attractions.
Official Idaho Travel Guide
The Official Idaho Travel Guide is Visit Idaho’s annual print and digital publication, packed with in-depth stories, maps and other resources intended to inspire and assist travelers in exploring the Gem State. The guide features stories and photography from local and national contributors covering outdoor recreation opportunities and culinary delights to Idaho’s history and arts and culture activities. The guide is free and can be ordered by mail or downloaded.