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Equipping You With Knowledge & Tools

Get the information and resources you need to support your role in Idaho’s tourism industry. 

Funded by the 2% lodging tax, this program provides grants to nonprofit incorporated organizations with viable travel or convention initiatives within their respective regions. Find everything you need to learn about and apply for a grant:

ICORT is an annual event held in October and hosted by Visit Idaho that brings together Idaho’s recreation and tourism professionals for learning, networking and collaboration. Attendees enjoy:

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A logo showing the words ICORT: Idaho Conference On Recreation & Tourism over an illustration of the sun rising behind trees and mountains and a bird soaring above.

Each year during ICORT, the Governor’s Lifetime Achievement Award recognizes an individual who has made significant contributions to the development, management or conservation of Idaho’s recreation resources, or to the promotion and advancement of tourism in the state.

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2024

Frances Conklin & Dennis Sullivan

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2023

William “Bill” Reagan

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2022

Richard Shaffer

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2021

Idaho Hospitality Workers

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2020

John May

Tourism Tours are an annual spring expedition across the state’s tourism regions hosted by Visit Idaho and designed to empower grantees, travel partners and recreation professionals with valuable insights into the state’s tourism strategies and initiatives. Each regional tour stop is a half-day session that provides a platform for attendees to connect with state tourism representatives, regional partners and peers while gaining actionable knowledge to enhance their marketing and outreach efforts.

  • Educational Marketing Sessions:
    Learn best practices and innovative strategies to elevate your destination’s tourism efforts.
  • Statewide and Regional Insights:
    Hear about statewide collections, marketing projects and regional updates that impact your organization.
  • Networking Opportunities:
    Share wins, challenges and ideas with peers and industry leaders.
  • Grant Program Updates:
    Get the latest information on Idaho Travel Council grants and their role in supporting tourism growth.
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  • Idaho Travel Council grantees
  • Tourism and recreation partners
  • Destination marketing organizations
  • Municipal and economic development organizations
  • Businesses and attractions seeking to align with statewide tourism strategies

To further support regional DMOs, Visit Idaho offers ITC grantees the opportunity to leverage its agency of record contracts for services aligning with the state’s broader marketing and public relations efforts. Before grant applications open, Visit Idaho collaborates with Madden (advertising agency of record) and Red Sky (public relations agency of record) to outline available co-op opportunities for the upcoming fiscal year (July 1–June 30). Grantees can request to participate in one or more co-ops in their grant budget. Co-op funds must be used within the same fiscal year they are granted.

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A logo showing a geometric, multicolored M beside the word Madden over a collection of travel-related and animal icons including planes, backpacks, sailboats, surfboards, an octopus and a narwhal.