Region 4 Tourism Talks Registration 2026

Agenda

8:30 am: Attendees arrive, coffee/snacks provided

9:00 am: Welcome: Visit Idaho

9:05 am: Regional Update from Shawn Bariger, ITC Council Member

9:30 am: Visit Idaho Updates – Natalie Jushinski

• Statewide Lodging Collections
• Program Updates
• International Marketing/IRU (International Round Up)

10:00 am: Grant Program calendar updates (virtual) – Ewa Szewczyk and Alexis Malcomb

10:30 am: Break

10:40 am: Red Sky (PR Agency of Record)

• PR and media relations trends
• The Power of Idaho Tourism and partner resources
• Travel With Care updates and partner opportunities

11:00 am: Miles Partnership (Marketing Agency of Record)

• Introduction to Miles Partnership
• Co-op Update

11:20 am: Listening Session with Red Sky and Miles Partnership

• Regional insights
• Current marketing and promotion focus
• Partner needs and questions

12:20 pm: Open discussion, questions and networking

1:00 pm: Adjourn