BOISE, Idaho (July 31, 2026) During its meeting held in Boise this week, the Idaho Travel Council (ITC) granted $11,155,592.04 in tourism marketing funding to non-profit organizations across the state through the Idaho Regional Travel and Convention Grant Program. This is the largest amount awarded to-date in the history of the program.
Eligible award recipients include non-profit local and regional tourism development organizations such as chambers of commerce, convention and visitor bureaus and regional travel organizations. Grant recipients use their awarded grant dollars to promote tourism in cities, towns and regions across the state. Program elements are varied, but often include print and digital advertising, videography, brochures, attendance at travel shows, public relations, industry research and the creation of websites.
“The $11.1 million marks the largest award in the program’s history, and it will directly benefit communities and businesses across the state,” said Idaho Commerce Director Tom Kealey. “Our grantees will market Idaho as a top travel destination and play a key role in promoting tourism and economic development for Idaho. We thank our travel partners and team members for steering Idaho tourism to six consecutive years of record-breaking grant awards.”
This year’s grant award recipients are:
| Applicant | Amount Awarded |
| REGION 1 | |
| North Idaho Tourism Alliance (NITA) | $244,000 |
| Coeur d’Alene Convention & Visitors Bureau (CVB) | $1,330,000 |
| Post Falls Chamber of Commerce | $145,000 |
| Greater Sandpoint Chamber of Commerce | $244,000 |
| REGION 2 | |
| Visit Lewis Clark Valley | $173,000 |
| North Central Idaho Travel Assoc (NCITA) | $88,000 |
| Moscow Chamber of Commerce | $168,000 |
| REGION 3 | |
| Boise Metro Chamber of Commerce dba Visit Boise | $1,847,022 |
| Nampa Chamber of Commerce | $143,450 |
| McCall Area Chamber of Commerce & Visitors Bureau | $500,000 |
| Southwest Idaho Travel Assoc (SWITA) | $1,258,331.46 |
| REGION 4 | |
| Twin Falls Area Chamber of Commerce | $770,000.63 |
| REGION 5 | |
| Southeast Idaho High Country Tourism | $249,000 |
| Greater Pocatello Convention & Visitors Bureau | $265,517.37 |
| Bear Lake Valley Convention and Visitor Bureau | $59,000 |
| REGION 6 | |
| Yellowstone Teton Territory (YTT) | $2,064,539.26 |
| REGION 7 | |
| Hailey Chamber of Commerce Inc | $250,000 |
| Lemhi County Economic Development Assoc (LCEDA) | $50,000 |
| Stanley-Sawtooth Chamber of Commerce | $180,000 |
| Challis Chamber of Commerce | $35,150.14 |
| Sun Valley Marketing Alliance Inc | $495,000 |
| MULTI-REGION | |
| Idaho Ski Areas Assoc (ISAA) | $222,000 |
| Idaho Outfitters & Guides Assoc (IOGA) | $200,500 |
| Idaho Lodging & Restaurant Assoc (ILRA) | $174,081.18 |
| TOTAL ITC GRANT AWARDS 2026 | $11,155,592.04 |
Visit Idaho activities are funded by a 2% tax paid by travelers and collected by the state’s hotel, motel, vacation rental and private campground owners. Forty-five percent of the funds collected are used for statewide programs targeted at domestic and international travelers, tour operators, travel agents, travel journalists and content creators. Another 45% is distributed back to communities through the Idaho Regional Travel and Convention Grant Program. The remaining 10% is dedicated to the administration of Visit Idaho’s programs and activities.
Total lodging tax collections for the fiscal year 2026 reached $24,428,738.14, reflecting a 6.55 percent increase over fiscal year 2025.
For more information on the ITC Grant program, click here.
For a history of the grant awards, click here.
For a list of Idaho Travel Council members, click here.
Visit Idaho
Visit Idaho inspires travelers to explore experiences shaped by terrain, season and spirit. A contrast of rugged, forested peaks and wide-open high desert blends with whitewater rafting, unforgettable road trips, culinary experiences rooted in local agriculture, and the history and culture true to Western heritage. Travel here is guided by respect—for the land, the communities and everyone who shares them—so these places endure for generations. Visit Idaho is committed to growing the state’s economy through targeted, impactful promotions that benefit communities of all sizes. Learn more about the Power of Idaho Tourism at industry.visitidaho.org. Start your travel adventure at visitidaho.org.
###
Contact:
Michael Cullen
Visit Idaho
208-780-5141