Regions 5 & 6 Tourism Talks Registration 2026

Agenda

8:30 am: Attendees arrive, coffee/snacks provided

9:00 am: Welcome: Visit Idaho

9:05 am: Welcome and comments from Idaho Falls Mayor Lisa Burtenshaw

9:12 am: Regional Update from Steve Dutcher, ITC Council Member Region 6

• YTT Event and Sports Sales
• Mountain America Center

9:30 am: Regional Update from Crystal Nelson, ITC Council Member Region 5

• Southeast Idaho High Country Tourism/Lava Hot Springs, Birgitta Bright
• Visit Pocatello-Chubbuck, Jeff Glissendorf
• Pocatello Auditorium District/Mountain View Event Center, Chase Teter
• Bear Lake Valley Convention & Visitors Bureau

9:55 am: Visit Idaho Updates – Natalie Jushinski

• Statewide Lodging Collections
• Program Updates
• International Marketing/IRU (International Round Up)

10:20 am: Grant Program calendar updates (virtual) – Ewa Szewczyk and Alexis Malcomb

10:50 am: Break

11:00 am: Red Sky (PR Agency of Record)

• PR and media relations trends
• The Power of Idaho Tourism and partner resources
• Travel With Care updates and partner opportunities

11:20 am: Miles Partnership (Marketing Agency of Record)

• Introduction to Miles Partnership
• Co-op Update

11:40 am: Listening Session with Red Sky and Miles Partnership

• Regional insights
• Current marketing and promotion focus
• Partner needs and questions

12:40 pm: Open discussion, questions and networking (attendees may stay in the room beyond 1:00 pm to continue networking conversations)

1:00 pm: Adjourn