The Power of Idaho Tourism
Partnering with local communities and tourism leaders, we champion Idaho as a destination that balances economic vitality with cultural richness and natural preservation. Together, we honor the landscapes, traditions and vibrant communities that make Idaho truly unforgettable.
The Power of Idaho Tourism celebrates the tourism industry while serving as a hub for the latest news, insights and resources you need to stay informed and connected.
2023 Idaho Economic Impact
$5.8B
Travel Spending
2.2% increase YOY
55,360
Idaho Jobs
4.7% increase YOY
$1.8B
Travel Earnings
9.3% increase YOY
$438.6M
Tax Revenue
5.5% increase YOY
Upcoming Events
Idaho Conference on Recreation & Tourism – ICORT 2025
October 20–22 | Blue Cross of Idaho Conference Center in the Mountain America Center | Idaho Falls
Register Now
This year’s packed agenda embraces the theme “The Power of Idaho Tourism” and dives into topics shaping our industry, including accessible travel, AI and SEO, sports and international marketing, sustainability, branding and more. Destination tours will explore the area’s beer, wine and art and a pickleball tournament will raise funds for the Larry J. May Hospitality Scholarship fund.
Idaho Travel Council Meeting
October 20 | Blue Cross of Idaho Conference Center in the Mountain America Center | Idaho Falls
9:00 a.m.–12:00 p.m.
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Contact Idaho Tourism
700 West State Street
P.O. Box 83720
Boise, ID 83720-0093
info@visitidaho.org
Phone: (208) 334-2470
Toll free: (800) 847-4843
Fax: (208) 334-2631