The Power of Idaho Tourism

Partnering with local communities and tourism leaders, we champion Idaho as a destination that balances economic vitality with cultural richness and natural preservation. Together, we honor the landscapes, traditions and vibrant communities that make Idaho truly unforgettable.

The Power of Idaho Tourism celebrates the tourism industry while serving as a hub for the latest news, insights and resources you need to stay informed and connected.

2023 Idaho Economic Impact

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$5.8B
Travel Spending

2.2% increase YOY

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55,360
Idaho Jobs

4.7% increase YOY

An illustrated icon showing three house-shaped bars, increasing increasing in height from left to right. And above them, an upward-pointing arrow signifying growth and a coin with a dollar sign above the third bar.

$1.8B
Travel Earnings

9.3% increase YOY

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$438.6M
Tax Revenue

5.5% increase YOY

Read Full Report

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Tourism Landscape

Idaho’s tourism industry is powered by dedicated individuals and organizations working behind the scenes. Meet the partners and visionaries driving this success and learn how their efforts positively contribute to the state’s economic growth.

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Partner Resources

Get the information and resources you need to support your role in Idaho’s tourism industry.

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Marketing & Promotion

Explore the creative strategies and campaigns that bring Idaho’s tourism industry to life. From domestic initiatives to global outreach, Visit Idaho’s marketing efforts showcase the state’s diverse destinations, stories and experiences.

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Get Involved

Discover programs and tools that inspire businesses, communities and individuals to champion sustainable travel practices and care for Idaho’s natural treasures.

Industry Voices

Industry Voices

Meet the people and places shaping Idaho’s tourism industry.

Upcoming Events

Idaho Travel Council Winter Meeting

January 21, 2026 | 10:00 a.m. MT | Virtual

Agenda and meeting link to come.

Jan 21

Idaho Travel Council Meeting – Tourism Tour Recap

March 31, 2026 | 10:00 a.m. MT | Virtual

Mar 31

Go West Summit

March 31–April 4, 2026 | Las Vegas, NV
Learn More and Register

Mar 31–Apr 4

View All Events

Recent News

Visit Idaho’s The 3100™ Up For Recognition At Multiple Film Festivals

November 25, 2025
Idaho’s Historic Highway Markers Get a Modern Makeover

August 14, 2025
Idaho Travel Council Announces Annual Grant Awards

August 4, 2025
State Seeks Nominees for Recreation and Tourism Award

July 8, 2025

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Never Miss a Beat with Travel Pulse

Stay informed on Idaho’s tourism industry with news and updates delivered to your inbox monthly.

Contact Visit Idaho

700 West State Street
P.O. Box 83720
Boise, ID 83720-0093

info@visitidaho.org

Phone: (208) 334-2470
Toll free: (800) 847-4843
Fax: (208) 334-2631