The Power of Idaho Tourism

Partnering with local communities and tourism leaders, we champion Idaho as a destination that balances economic vitality with cultural richness and natural preservation. Together, we honor the landscapes, traditions and vibrant communities that make Idaho truly unforgettable.

The Power of Idaho Tourism celebrates the tourism industry while serving as a hub for the latest news, insights and resources you need to stay informed and connected.

2023 Economic Impact

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$5.8B
Travel Spending

2.2% increase YOY

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55,360
Idaho Jobs

4.7% increase YOY

An illustrated icon showing three house-shaped bars, increasing increasing in height from left to right. And above them, an upward-pointing arrow signifying growth and a coin with a dollar sign above the third bar.

$1.8B
Travel Earnings

9.3% increase YOY

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$438.6M
Tax Revenue

5.5% increase YOY

Read Full Report

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Enlighten

Idaho’s tourism industry is powered by dedicated individuals and organizations working behind the scenes. Meet the partners and visionaries driving this success and learn how their efforts positively contribute to the state’s economic growth.

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Educate

Get the information and resources you need to support your role in Idaho’s tourism industry.

A man and his son running along a rocky trail at Craters of the Moon National Monument & Preserve.

Engage

Explore the creative strategies and campaigns that bring Idaho’s tourism industry to life. From domestic initiatives to global outreach, Visit Idaho’s marketing efforts showcase the state’s diverse destinations, stories and experiences.

Two people stand up paddleboarding in front of Shoshone Falls.

Empower

Discover programs and tools that inspire businesses, communities and individuals to champion sustainable travel practices and care for Idaho’s natural treasures.

Upcoming Events

Idaho Tourism Tours

March 4, 2025 | Regions 5 & 6 | 1 p.m.–5 p.m. MT | Idaho Falls, ID
March 6, 2025 | Regions 4 & 7 | 9 a.m.–1 p.m. MT | Twin Falls, ID
March 11, 2025 | Region 3 | 1 p.m.–5 p.m. MT | Boise, ID
March 18, 2025 | Region 2 | 1 p.m.–5 p.m. PT | Lewiston, ID
March 20, 2025 | Region 1 | 9 a.m.–1 p.m. PT | Post Falls, ID

Mar 4–Mar 20

Idaho Travel Council Meeting – Tourism Tour Recap – Virtual

March 26, 2025 | 1 p.m.–3 p.m. MT | Virtual
Meeting link to come.

Mar 26

Idaho Rural Success Summit

April 30–May 1, 2025 | Coeur d’Alene Casino Resort Hotel | Worley, ID
Learn More and Register

Apr 30–May 1

View All Events

Recent News

Idaho Travel Council Announces February Special Meeting

February 24, 2025
Idaho Commerce Opens 2025 Application for the Idaho Regional Travel & Convention Grant Program

February 3, 2025
Governor Little Appoints New Member to Idaho Travel Council

January 21, 2025
Visit Idaho Rolls Out 2025 Official Idaho Travel Guide

January 6, 2025

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Never Miss a Beat with Travel Pulse

Stay informed on Idaho’s tourism industry with news and updates delivered to your inbox monthly.

Contact Idaho Tourism

700 West State Street
P.O. Box 83720
Boise, ID 83720-0093

info@visitidaho.org

Phone: (208) 334-2470
Toll free: (800) 847-4843
Fax: (208) 334-2631