The Power of Idaho Tourism

Partnering with local communities and tourism leaders, we champion Idaho as a destination that balances economic vitality with cultural richness and natural preservation. Together, we honor the landscapes, traditions and vibrant communities that make Idaho truly unforgettable.

The Power of Idaho Tourism celebrates the tourism industry while serving as a hub for the latest news, insights and resources you need to stay informed and connected.

2023 Idaho Economic Impact

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$5.8B
Travel Spending

2.2% increase YOY

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55,360
Idaho Jobs

4.7% increase YOY

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$1.8B
Travel Earnings

9.3% increase YOY

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$438.6M
Tax Revenue

5.5% increase YOY

Read Full Report

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Tourism Landscape

Idaho’s tourism industry is powered by dedicated individuals and organizations working behind the scenes. Meet the partners and visionaries driving this success and learn how their efforts positively contribute to the state’s economic growth.

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Partner Resources

Get the information and resources you need to support your role in Idaho’s tourism industry.

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Marketing & Promotion

Explore the creative strategies and campaigns that bring Idaho’s tourism industry to life. From domestic initiatives to global outreach, Visit Idaho’s marketing efforts showcase the state’s diverse destinations, stories and experiences.

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Get Involved

Discover programs and tools that inspire businesses, communities and individuals to champion sustainable travel practices and care for Idaho’s natural treasures.

Industry Voices

Industry Voices

Meet the people and places shaping Idaho’s tourism industry.

Upcoming Events

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Recent News

Idaho’s Historic Highway Markers Get a Modern Makeover

August 15, 2025
Idaho Travel Council Announces Annual Grant Awards

August 5, 2025
State Seeks Nominees for Recreation and Tourism Award

July 8, 2025
Visit Idaho Launches Documentary & Docuseries Showcasing the State’s 3,100 Miles of Navigable Whitewater Rivers

April 23, 2025

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Never Miss a Beat with Travel Pulse

Stay informed on Idaho’s tourism industry with news and updates delivered to your inbox monthly.

Contact Visit Idaho

700 West State Street
P.O. Box 83720
Boise, ID 83720-0093

info@visitidaho.org

Phone: (208) 334-2470
Toll free: (800) 847-4843
Fax: (208) 334-2631